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Subscriber acquisition is even more complex than fixed-sale customer acquisition. With a subscriber, you are aiming to build a long-term relationship. You need to understand your customer’s ongoing needs. You need to understand their goals and their growth strategies. You may need to help them with mindset shifts to adapt to the ever-changing world of business. Since the sales cycle may be longer, it’s more important that you master the art and science of subscription sales. Since you are building long-term relationships, customer satisfaction is more important in subscription sales than in fixed sales.
URL: blusynergy.com/blog/subscription-billing/subscriber-acquisition-art-science/
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