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The inadequacies of the trait technique encourage the cognitive approach to entrepreneurship. Its objective is to create a framework for analyzing entrepreneurial activities. Entrepreneurial Cognitive The bulk of research has concentrate on cognitive factors such as scripts, self-efficacy, styles, and heuristics. Understanding entrepreneurial cognition is a potential and lucrative topic of study that has receive little attention so far. Cognitive Psychology This article provides an overview of the major contributions of cognitive psychology to entrepreneurship. As well as a discussion of the limitations and potential directions for future study. When researchers realize that the trait orientation had provide substantial discoveries but that many of them were clearly contradictory, they shift their emphasis to other aspects of an individual’s character. Emphasis Behaviour An emphasis on certain types of cognition is one of the hallmarks of a cognitive approach, which may be use to exp
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