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Check-out why for both new and existing businesses, a Netflix subscription-based business model meets the ever-changing needs of modern consumers translating into flexibility, scalability & predictability in revenue generation. Whether its a prettily packaged parcel full of new lotions and lipsticks (Birchbox) or a service that allows you to store, sync and share your files seamlessly (Dropbox), subscription-based business models are quickly becoming the most popular way to structure both new and established companies – and for good reason.
URL: blusynergy.com/blog/subscription-billing/age-netflix-subscription-business-models-key-success/
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Subscriber acquisition is even more complex than fixed-sale customer acquisition. With a subscriber, you are aiming to build a long-term relationship. You need to understand your customer’s ongoing needs. You need to understand their goals and their growth strategies. You may need to help them with mindset shifts to adapt to the ever-changing world of business. Since the sales cycle may be longer, it’s more important that you master the art and science of subscription sales. Since you are building long-term relationships, customer satisfaction is more important in subscription sales than in fixed sales.
URL: blusynergy.com/blog/subscription-billing/subscriber-acquisition-art-science/
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Check-out why for both new and existing businesses, a Netflix subscription-based business model meets the ever-changing needs of modern consumers translating into flexibility, scalability & predictability in revenue generation. Whether its a prettily packaged parcel full of new lotions and lipsticks (Birchbox) or a service that allows you to store, sync and share your files seamlessly (Dropbox), subscription-based business models are quickly becoming the most popular way to structure both new and established companies – and for good reason.
URL: The Age of Netflix: Why Subscription Business Models are the Key to Success
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